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Writing Store Product Pages
How to write store product descriptions that sell
Why it matters?
Importance of unique product descriptions (0:24)
The key features of a high-quality product description (1:53)
What else can you do to perfect your product descriptions? (3:29)
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Product name and URLs
Why it matters?
Creating consistent product title format
Product title punctuation
Product titles that sell
Adding value to product titles
Avoid using “new” in a product title
Search engines don’t like title changes
How to get away with changing titles
In summary
Metadata for product pages
Why it matters?
What is metadata?
How to write good meta titles
How to write meta descriptions
Write your meta titles and meta descriptions at the same time
Tips and ideas for good metadata writing
In summary
What else can you do to perfect your product descriptions?
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