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eCommerce Blog Content Formats
Short post for social media fodder
Why it matters?
What is a short post and how to create it
Short Post Length
Language Use
Use Links and Image Use
In summary
Listicles
Why it matters?
What are listicles?
Phase 1: Planning
Phase 2: Structuring the article
Phase 3: Editing and finalising
In summary
Curated collection
Why it matters?
What is curated content?
How does it work in practice?
Why should you create curated collections?
Strategic approach to content curation
Conduct a thorough and efficient planning phase
Master the structure of curated collection posts
Curated collection posts: finalising the content
In summary
Content curation helpful tools
Why it matters?
Tools that help you discover good content
Tools that help you save the content for later
Tools and resources that help you create, share or integrate your content
Tools that help you publish your content
Other interesting tools that you can check out
In summary
Inspiration galleries
Why it matters?
How an inspiration gallery can influence an eCommerce business
How to build an inspiration gallery
What theme will you use in the inspiration gallery?
Set up the inspiration gallery page
Choose a layout for the inspiration gallery
Look for similar product photos/images
Upload photos onto the inspiration gallery page
Add short descriptions to your photos
Link relevant keywords in the descriptions
Learn from others
In summary
How-to articles
Why it matters?
The importance of how-to articles
Phase 1: How-to articles – planning
Phase 2: How-to articles – structuringNew Lecture
Phase 3: How-to articles – editing and finalising
Additional guidelines
Samples of good How-to guides
In summary
Let's see what you've learned
Newsjacking posts
Why it matters?
The notion of newsjacking and how it actually works in eCommerce
Phase 1: Gathering news for your newsjacking post
Phase 2: Planning your newsjacking post
Phase 3: Structuring your newsjacking post
Phase 4: Editing your newsjacking post
Phase 5: Publishing and promoting your newsjacking post
Learn from others
In summary
Sharing on social media
Why it matters?
Why social media marketing matters to eCommerce bloggers
How do you get people to share your content?
Consider which channel is most popular with your audience
Which plugins to use and where to find them?
Best types of blog post to share on social media
In summary
Phase 3: Editing and finalising
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