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Introduction to eCommerce Blogging
Blogging for eCommerce
Why it matters?
Importance of blogging for an eCommerce store
Steps to an effective eCommerce blog
Difference between blogging and blogging for eCommerce
Additional tips and further reading for new eCommerce bloggers
In summary
Successful keywords research
Why it matters?
What are keywords and which ones should you aim at?
Who uses keywords?
Why do eCommerce bloggers have to use keywords?
Why creating a good keywords list is important?
How to conduct successful keyword research quickly and easily?
In summary
Blog post basics: generating ideas
Why it matters?
Put yourself in the shoes of your audience
Idea #1: Brainstorm with your eCommerce store owner and colleagues
Idea #2: Get the feedback from your suppliers or store owner and check the store’s website
Idea #3: Gather the precious customer feedback for more ideas
Idea #4: Review or repurpose your old content
Idea #5: Check your competitor’s content and social media accounts
Idea #6: Make a list of keywords
Idea #7: Use blog topic/headline generators
In summary
Blog post basics: planning
Why it matters?
Step 1: Come up with the keywords for your article
Step 2: Choose your topic and content format
Step 3: Craft a working title
Step 4: Create an outline
Step 5: Determine your CTA
Step 6: Find and choose appealing images to add
Step 7: Choose the links to include
Step 8: Remember to proofread and edit the content
Step 9: Plan on promoting your blog article
Suggested reading
In summary
Blog post basics: writing process
Why it matters?
Structuring your article for the web
Essential elements of your blog post
Including additional resources
How to format articles for easy to skim-reading?
Editing and promoting your blog post also matters
Suggested reading
In summary
The Art of the Headline
Why it matters?
The importance of writing captivating headlines
Learning key features of magnetic headlines
Writing headlines that get clicked
Including keywords into headlines
Improving headline writing
In summary
Let's see what you've learned
Use effective, persuasive language
Why it matters?
Good vs bad examples of persuasive language use
Importance of persuasive language and how to achieve it
1. Learn as much as you can about your target audience
2. Make it more personal
3. Make the content easy to absorb
4. Learn how to use the expert copywriters’ secret weapon
5. Imprint these tips into your memory
6. Answer these relevant questions
In summary
Create a strong Call to Action
Why it matters?
What is a Call-to-Action?
The importance of a compelling Call-to-Action
Core components of a compelling Call-to-Action
Creating effective Call-to-Action design
Comparing and contrasting some examples of CTA
In summary
Let's see what you've learned
How to refresh old blog content for new success
Why it matters?
The bottom line
Discover which blog posts could be improved
Revamp old content for long-term success
Keep track of your efforts to make sure you’re on the right path
Create a consistent style guide for page layout
The benefits of evergreen content
Further learning resources
In summary
Comparing and contrasting some examples of CTA
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