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Writing eCommerce Store Webpages

Help customers learn to trust and love you and your store. Write store pages for customers and their needs.

There are many different eCommerce stores, and if you visit enough of them, you will see that they mostly have the same pages. You always find the About page, FAQ, Help page, Privacy policy, to name a few.

These pages don’t write themselves and the eCommerce store owners are happy to hire somebody to do that for them. Once you finish this course, you will be able to offer any eCommerce employer well-written and cleverly organised essential pages for their store. That can easily be just the thing that helps you land the job.

Long gone are the days when employers hired copywriters only to keep their blogs fresh. Today, a copywriter has to be able to give a complete product to their employer – a set of pages that look good, have all the trust marks needed and include different types of media and content for improved efficiency.

Copywriting is more than writing nowadays and this course goes into great lengths to explain all the details of the trade to those who want to perfect their eCommerce copywriting skills.


Course Features

How to Write Store Product Descriptions That Sell

Every character counts when it comes to writing effective product URLs, descriptions and titles. It's important to know which words to choose, how to format your content and how to use punctuation.

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How to Write Effective Product Names, URLs and Metadata

Discover the difference between a good product page and a great one. This knowledge is what makes all the difference between just any eCommerce store and a successful one.

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Class Curriculum



Who should take this course?

This course is recommended for students with some copywriting experience and skills. Minimal technical skills are needed.

What is the outcome?

At the successful completion of this course you will receive a Certificate of Completion. The certificate can be appended to your resume, uploaded to your online profile and shared with prospective employers via LinkedIn, Facebook or Twitter. The certificate will validate your knowledge and register you as an eCommerce professional undertaking training with Small Revolution School.

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Your Instructor


Kat McKinnon
Kat McKinnon

Katrina is an Australian-based entrepreneur who has built numerous stores by leveraging the power of remote teams.

With 20 years experience building processes and systems for eCommerce stores, Katrina offers experience and insights for both employers and employees.

You'll learn how to work effectively and maintain a prosperous online career by signing up to Katrina's courses.


Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.