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Writing eCommerce Store Webpages
Write an About page that makes your store shine
Why it matters!
Three key questions a good About page answers
Elements of a successful About page
In summary
Practice makes perfect
Create a Help Centre that helps customers help themselves
Why it matters!
What is a Help Centre?
How can a Help Centre serve a more practical purpose?
The benefits of a Help Centre
Structure your Help Centre properly
Choose your Help Centre topics
Categorise all the data from the customer support emails
How to collect and sort out data from customer support emails
Know what information to include in each basic category
In summary
Write a store FAQ page that works while you sleep
Why it matters!
What is an FAQ page?
Why a store FAQ page matters
Ask the right questions
Organisation and format of an FAQ page
Add more information
In summary
Write a 'Why Buy From Us' page that really sells
Why it matters!
The importance and benefits of a good Why buy from us page
What should an exceptional Why buy from us page look like?
Decide on a visually interesting layout
Make a list of reasons why they should buy from you
Explain and back up your reason to buy list
In summary
Write a Contact page that saves time
Why it matters!
Good vs bad Contact page
The importance of a good Contact page
Write a short warm welcome
List the ways they can contact you
Include the opening hours and holiday times
Add the store location(s)
Present your staff and the company
Add a part of an FAQ section or a link to it
Consider adding a live chat
In summary
Practice makes perfect
Write a Refund Policy for your store
Why it matters!
The effects of a well-crafted Refund Policy
Helpful Refund Policy generators
Learn from others
In summary
Write a Site Terms of Use for your store
Why it matters!
How to create Terms of Use for an online store
Terms of Use samples
Terms of Use templates & generators
In summary
Write a Privacy Policy for your store
Why it matters!
What is a Privacy Policy and why it matters
What to include in a Privacy Policy
Examples of Privacy Policies to learn from
Privacy Policy generators
Privacy Policy icons
In summary
Use trust marks to increase sales
Why it matters!
What are trust marks?
The importance of using trust marks in online stores
Different types of trust marks
Where to place trust marks within your online store website
In summary
How can a Help Centre serve a more practical purpose?
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